Maysaffron, which Ellecia founded in 2015 is the solution for institutions wanting to connect intelligently and effectively with the Middle East & Asia Pacific. Maysaffron have raised >$500m in capital, advised on more than $35bn in transactions and currently advise groups with assets totalling more than $18bn AUM.

Formerly a Fund Manager at the Abu Dhabi Investment Authority (Australia, Asia Pacific & Global mandates) and prior to this a Research Analyst at Macquarie Bank, Ellecia is currently an advisory board member of the Australian UAE Business Council and Co-Deputy Chair Australian Institute of Company Directors Middle East Committee. She is also a Board member on the Global Council for 100 Women in Finance and a member of the 100 Women in Finance Middle East Committee.

She is passionate about community and giving back. In 2018 she was one of 100 recipients in the UAE of an award in honour of the Founder of the UAE, the late Sheikh Zayed, for contributions to the business community. In 2024 Ellecia received the ‘Legacy Award’ from AusBG – Australian Business Group Abu Dhabi & Australian Business Council Dubai for outstanding contributions, reputation, and ethics over the course of ten years.

Ellecia has a BA in Business from The University of Technology Sydney, an MBA from The University of Wales, and is a Graduate of the Australian Institute of Company Directors.